In addition to sending member satisfaction surveys this year, Central Virginia Electric is also participating in the Front Porch Forum to gather insights and opinions from a small segment of members that are randomly selected to apply. The Front Porch Forum is sponsored by Touchstone Energy® and conducted by Cooperative Insights, the same company that conducts CVEC’s member satisfaction surveys each year.
Members who are selected to apply will receive a survey email from NCEMCS Marketing & Research Coordinator, Calloway King, via SurveyMonkey to see if they qualify to participate in the Forum. Randomly selected members will receive the screening survey during the week of January 15 through January 19.
This is CVEC’s first time participating in the Forum, which utilizes an emerging qualitative research methodology called a marketing research online community. It is an interactive, invite-only online space for members to engage with each other, mixing attributes of traditional focus groups and social networking apps.
At the conclusion of the Forum, CVEC will receive a summary, recommendations, and a detailed assessment of the survey activities and discussion topics.